Certified Public Accountant in Economic Sciences from the Pontifical Catholic University of Argentina ‘Santa María de los Buenos Aires’.
MBA from the Higher School of Economics and Business Administration (ESEADE).
Ramiro Lafarga
Bio
Managing Director with a strong financial and commercial background. Extensive experience in telecommunications companies across Latin America (Argentina, Chile, Brazil, Peru, and Colombia) as well as Eastern Europe (Slovakia and Poland). Has led key transformational processes such as M&A, new business line launches, and digital transformation across the entire value chain. Growth and profitability are the pillars of his management, leading high-performance professional teams.
1995–2010
With an initial background in finance, Ramiro expanded into marketing, sales, and customer service within telecommunications operations, both B2C and B2B, in Argentina (5 years with Telecom Personal), Chile (10 years with Telefónica and Endesa España), and Brazil (nearly 2 years with Telesp, Telefónica). Achievements in these markets include sustainable growth in market share, ARPU, NPS, and churn reduction.
2011–2017
As CEO, he led Telefónica O2’s mobile operations in Slovakia for 3 years and later managed Poland’s largest cable operation as CEO for Liberty Global, also for 3 years. His performance is reflected in a substantial improvement in EBITDA and strong growth in customer base and market share.
2017–2025
Ramiro has also managed both mobile and fixed operations as CEO of Entel Peru and the mobile operations of WOM Colombia. Both cases are marked by growth in customer base, ARPU, churn reduction, NPS leadership, and financial turnaround—always backed by a high-performance professional culture.